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	<title>Transforming Consumer Brand Experiences – Smashing Ideas Blog</title>
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	<link>http://www.smashingideas.com/blog</link>
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		<title>Sneak Preview</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/09/sneak-preview/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/09/sneak-preview/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 18:53:07 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=965</guid>
		<description><![CDATA[The full site launches in October but we wanted to give you a sneak peek at the Sony Movie Channel  Teaser Site.  The site features Sony movie hits including &#8220;Ghostbusters,&#8221; &#8220;Remains of the Day,&#8221; &#8220;Das Boot,&#8221; The Graduate,&#8221; and more!  Stay tuned.       ]]></description>
			<content:encoded><![CDATA[<p>The full site launches in October but we wanted to give you a sneak peek at the Sony Movie Channel  <a href="http://sonymoviechannel.com/">Teaser Site</a>.  The site features Sony movie hits including &#8220;Ghostbusters,&#8221; &#8220;Remains of the Day,&#8221; &#8220;Das Boot,&#8221; The Graduate,&#8221; and more!  Stay tuned.       </p>
<p><a rel="attachment wp-att-971" href="http://www.smashingideas.com/blog/index.php/2010/09/sneak-preview/sony_smcteaser-2/"><img class="aligncenter size-medium wp-image-971" title="Sony_SMCTeaser" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/09/Sony_SMCTeaser1-300x171.jpg" alt="" width="300" height="171" /></a></p>
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		<title>Penguins: Power in Numbers!</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/penguins-power-in-numbers/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/penguins-power-in-numbers/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 20:40:06 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=955</guid>
		<description><![CDATA[Smashing Ideas and Nickelodeon  just launched the last in a series of four mini-games for The Penguins of Madagascar!  The final game stars Penguin Kowlaski and features up to five missions in the mini-game that&#8217;s never the same twice!  Players try to match Kowalski’s smarts through an exercise in molecular physics of explosive mathematics.  Like all the [...]]]></description>
			<content:encoded><![CDATA[<p>Smashing Ideas and <a href="http://www.nick.com/">Nickelodeon</a>  just launched the last in a series of <strong>four mini-games for The Penguins of Madagascar</strong>!  The final game stars <strong>Penguin Kowlaski</strong> and features up to five missions in the mini-game that&#8217;s never the same twice!  Players try to match Kowalski’s smarts through an exercise in molecular physics of <em>explosive mathematics</em>.  Like all the Penguins of Madagascar mini training games,  <a href="http://www.nick.com/club/clubhouses/penguins-of-madagascar-number-power.html">Number Power</a> ties in to the Penguins of Madagascar Clubhouse Experience where players rise up through the Penguin ranks and earn awards by completing special game and trivia missions.  The site was built using Flash and incorporates hundreds of unique missions creating a collaborative Meta experience across all games.     </p>
<p><img class="aligncenter size-medium wp-image-959" title="Nick_POM_club_NumberPower" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/Nick_POM_club_NumberPower1-300x180.jpg" alt="Nick_POM_club_NumberPower" width="300" height="180" /></p>
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		<title>SI Ranked on Inc. 5000 List</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/si-ranked-on-inc-5000-list/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/si-ranked-on-inc-5000-list/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:36:30 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=949</guid>
		<description><![CDATA[It&#8217;s official!  Smashing Ideas knows the youth market and Inc. Magazine has honored us with a ranking in their  fourth annual Inc. 5000 List!  The Inc. 5000, is an exclusive ranking of the nation&#8217;s fastest-growing private companies.  We&#8217;re very excited to be among a long list of talented, engaging brands and companies.  Smashing Ideas ranks #3691 in [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s official!  Smashing Ideas knows the <a href="http://www.smashingideas.com/#/youth-marketing-services ">youth market </a>and <strong>Inc. Magazine</strong> has honored us with a ranking in their  <a href="http://www.inc.com/inc5000/list">fourth annual Inc. 5000 List</a>!  The Inc. 5000, is an exclusive ranking of the nation&#8217;s fastest-growing private companies.  We&#8217;re very excited to be among a long list of talented, engaging brands and companies.  Smashing Ideas ranks #3691 in the list of 5,000; we are #68 in Seattle and we are the <strong>only digital media agency for the youth market ranked in the Seattle area</strong>!  We&#8217;re feeling like we&#8217;re on a roll now, having been nominated as one of  <a href="http://seattle.bizjournals.com/seattle/events/2010/washingtons_best_workplaces/ ">Washington&#8217;s Best Workplaces </a> and now on the Inc. 5000 list!    </p>
<p> <img class="aligncenter size-medium wp-image-950" title="inc500" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/inc500-300x58.jpg" alt="inc500" width="300" height="58" /></p>
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		<title>Howdy Neighbor!</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/howdy-neighbor/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/howdy-neighbor/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 17:47:18 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Studio Fun]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=926</guid>
		<description><![CDATA[The news came a few months ago that Facebook was opening a Seattle office!  Wow!  How awesome!  The site with more than 500 million users to land in the Jet City/Emerald City/Rainy City!  Then the news came that Facebook Seattle had found space near Seattle&#8217;s iconic Pike Place Market!  Wow!  Wait!  Smashing Ideas  is near the market!  Finally we began watching [...]]]></description>
			<content:encoded><![CDATA[<p>The news came a few months ago that <a href="http://www.facebook.com/index.php?lh=bf0522b7374cdd77b07d6b3c52787142&amp;eu=aDMA5WtLUM1_V0T4v-2cEw ">Facebook</a> was opening a <a href="http://www.techflash.com/seattle/2010/06/facebook_inks_lease_for_downtown_seattle_office_space.html">Seattle office</a>!  Wow!  How awesome!  The site with more than <a href="http://www.facebook.com/#!/press/info.php?statistics">500 million users</a> to land in the Jet City/Emerald City/Rainy City!  Then the news came that <a href="http://www.facebook.com/note.php?note_id=146727365346299">Facebook Seattle</a> had found space near Seattle&#8217;s iconic <a href="http://www.pikeplacemarket.org/">Pike Place Market</a>!  Wow!  Wait!  <a href="http://www.smashingideas.com/#/digital-media-agency-youth-entertainment ">Smashing Ideas </a> is near the market!  Finally we began watching the building across the alley &#8211; one of the floors was being painted, cleaned and we&#8217;re almost positive readied for Facebook.  They moved in last week but today is the first day the blinds are up.  We&#8217;re trying to be neighborly and say &#8220;Hi&#8221; but thinking our approach might be too stalkerish (banging on the window with signs that say &#8220;Hi Facebook&#8221;). We&#8217;re also pretty sure they&#8217;re going to close those blinds for good now.  Maybe taking them a homemade pie is the better approach? What do you think?  We hope they read our blog &#8211; as we know so many people out there do!  We&#8217;d love to say hello Facebook Seattle (maybe an invite to next week&#8217;s open house?).  Since Smashing Ideas is all about designing and innovating for the kid&#8217;s space we&#8217;ll close our note with:  <a href="http://pbskids.org/rogers/songLyricsWontYouBeMyNeighbor.html">&#8220;Won&#8217;t you please, won&#8217;t you please, please won&#8217;t you be my neighbor?&#8221;</a></p>
<p>-Hugs, the SI team</p>
<p>P.S. We&#8217;re testing out <a href="http://seattletimes.nwsource.com/html/businesstechnology/2012664460_apustecfacebook.html">Facebook Places</a> </p>
<p> </p>
<p><img class="aligncenter size-medium wp-image-927" title="Pie" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/Pie-300x224.jpg" alt="Pie" width="300" height="224" /></p>
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		<title>Mega Music</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/mega-music/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/mega-music/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 00:07:59 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=919</guid>
		<description><![CDATA[Just launched: Moose and Zee lead little maestros through the Nick Jr Mega Music Game.  Players make all the creative decisions to build their own Mega melodies with their favorite characters.  Featuring The Fresh Beat Band, Dora the Explorer, Team Umizoomi, or Ni Hao, Kai-lan, players pick a theme song and make it their very own.  They can speed up the [...]]]></description>
			<content:encoded><![CDATA[<p>Just launched: Moose and Zee lead little maestros through the <a href="http://www.nickjr.com/kids-games/moose-mega-music-game.html">Nick Jr Mega Music Game</a>.  Players make all the creative decisions to build their own Mega melodies with their favorite characters.  Featuring The Fresh Beat Band, Dora the Explorer, Team Umizoomi, or Ni Hao, Kai-lan, players pick a theme song and make it their very own.  They can speed up the tempo and volume, select which voices and instruments they want to use, sing along with lyrics on the bottom of their screen and really customize their Mega music experience!  The site was created using Flash as well as Adobe SoundBooth for the time-stretching tempo adjustments.  &#8220;Do do Dora, do do do Dora &#8211; hooray!&#8221;</p>
<p><img class="aligncenter size-medium wp-image-922" title="NickJr_MegaMusicGame_TitleScreen" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/NickJr_MegaMusicGame_TitleScreen1-300x129.jpg" alt="NickJr_MegaMusicGame_TitleScreen" width="300" height="129" /></p>
<p><img class="aligncenter size-medium wp-image-923" title="NickJr_MegaMusicGame_GameScreen" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/NickJr_MegaMusicGame_GameScreen1-300x129.jpg" alt="NickJr_MegaMusicGame_GameScreen" width="300" height="129" /></p>
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		<title>Favorite Classic Games</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/favorite-classic-games/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/favorite-classic-games/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 23:10:03 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Studio Fun]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=906</guid>
		<description><![CDATA[A few weeks ago we got an email from J.A. Laraque the head writer at Obsolete Gamer.  J.A. was interested in profiling  Smashing Ideas and posed the question to us: &#8220;What is your favorite classic game?&#8221;  A quick email to the studio elicited a great response from many of the talented individuals here at SI.  Check out J.A.&#8217;s round up of [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago we got an email from J.A. Laraque the head writer at <a href="http://http://obsoletegamer.com/ ">Obsolete Gamer</a>.  J.A. was interested in profiling  <a href="http://www.smashingideas.com/#/digital-media-agency-youth-entertainment">Smashing Ideas</a> and posed the question to us: &#8220;<em>What is your favorite classic game</em>?&#8221;  A quick email to the studio elicited a great response from many of the <a href="http://www.linkedin.com/companies/23009">talented individuals</a> here at SI.  Check out J.A.&#8217;s round up of the SI favs <a href="http://obsoletegamer.com/smashing-ideas-gamer-profile/">ObsoleteGamer/Smashing-Ideas</a>.  I&#8217;ve also included a few more great responses from our team:</p>
<ul>
<li>Gary, QA Manager; Fav game: Dragon Warrior; Quote: <em>This was my first exposure to an RPG and opened me a lifetime of geeky pursuits and elfish aspirations.  I still have a stuffed blue slime on my desk at home to this day <img src='http://www.smashingideas.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em></li>
<li>Scott, Animator; Fav game: Super Mario Cart (SNES); Quote: <em>The game play was quick and perfectly balanced. The computer driven opponents were cute, smart and vengeful.</em></li>
<li> Russ, Technical Director; Fav game: Super Street Fighter II (Arcade); Quote: <em>Favorite Character: Ryu. I remember waiting in line around the arcade machine for the chance at playing against the kid that no one could beat.</em></li>
<li>Jay, Developer; Fav game: SURROUND (Atari 2600); Quote: <em>Super simple concept and art, but amazingly addictive when playing two-player. It&#8217;s a game that anyone can pick up and play instantly, but everyone will have a different strategy, and it&#8217;s always unpredictable &amp; fun.</em></li>
<li>Matt Murphy, Producer; Fav game: RBI Baseball (NES); Quote: <em>I loved the control of the pitches and using real teams and players. Also, hands down the best soundtrack for any game ever.</em></li>
<li>Courtney, Designer; Fav game: Commandos : Behind Enemy Lines. (1998); Quote: <em>I played this game over and over. Great puzzles and personalities. Consider it done!</em></li>
<li>Paola Reyes, Designer; Fav game: Galaga (Released by Namco in 1981); Quote: <em>I loved the pace and excitement. It was the game that kept me most engrossed at arcades(along with Centipede) when I was a kid. Plus the</em> <em>sound fx are awesome!</em></li>
</ul>
<p>What are some of your favorite classic games?  Share them with us! </p>
<p> </p>
<p><img class="aligncenter size-medium wp-image-917" title="Atari_" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/Atari_2-300x196.png" alt="Atari_" width="300" height="196" /></p>
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		<title>Aloha Pokémon World Championships!</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/aloha-pokemon-world-championships/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/aloha-pokemon-world-championships/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 18:24:57 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=896</guid>
		<description><![CDATA[Pokémon fans unite this weekend for The Pokémon World Championships™!  Pokémon TCG and video game players from around the world come together to showcase their gaming talents in fun filled weekend of intense competition at the Hilton Waikoloa Village in Waikoloa, Hawaii.  Smashing Ideas partnered with The Pokémon Company International (TCPi) to design and build  [...]]]></description>
			<content:encoded><![CDATA[<p>Pokémon fans unite this weekend for The Pokémon World Championships™!  Pokémon TCG and video game players from around the world come together to showcase their gaming talents in fun filled weekend of intense competition at the Hilton Waikoloa Village in Waikoloa, Hawaii.  Smashing Ideas partnered with The Pokémon Company International (TCPi) to design and build  <a href="http://www.pokemonworldchampionships.com/2010/">2010 Pokemon World Championships website</a>.  This is the biggest event of the year for Pokémon and the site will provide competition updates direct from the event, including <a href="http://www.pokemonworldchampionships.com/2010/updates/article/getting-ready/the-video-game-championships-continues-to-grow">news stories</a>, photo and video galleries.  Smashing Ideas utilized Flash for the animated header on the site, wrote the site in CakePHP, and tied into TCPi&#8217;s existing CMS for most of the content.  We’re excited to follow the results of the championships on the site and wish all the players Maika&#8217;I pomaika&#8217;i, that&#8217;s &#8220;good luck&#8221; in Hawaiian!  <!-- google_ad_section_end -->   </p>
<p> <img class="aligncenter size-medium wp-image-897" title="TCPI_Pokemon_WC" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/TCPI_Pokemon_WC-300x246.jpg" alt="TCPI_Pokemon_WC" width="300" height="246" /></p>
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		<title>The Last One Percent</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/the-last-one-percent/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/the-last-one-percent/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 19:12:43 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=874</guid>
		<description><![CDATA[Today’s Smashing Ideas Blog Post concludes our three part series  from Senior Designer, Chris Hannon, and his thoughts on this year’s Seattle Casual Connect.  I thoroughly enjoyed game producer Matt Johnston of Pop Cap Games talk: Polish: the last 1% is the hardest.  The final 1%  is often the area that can be most overlooked.  But Matt’s main point was [...]]]></description>
			<content:encoded><![CDATA[<p>Today’s Smashing Ideas Blog Post concludes our <a href="http://www.smashingideas.com/blog/">three part series</a>  from Senior Designer, <a href="Today’s Smashing Ideas Blog Post concludes our three part series http://www.smashingideas.com/blog/ from Senior Designer Chris Hannon http://www.linkedin.com/profile?viewProfile=&amp;key=2738823&amp;authToken=_ZGA&amp;authType=NAME_SEARCH&amp;locale=en_US&amp;srchindex=1&amp;srchid=fb4afd1a-53ac-4677-ace7-1f2a2ca0a29f&amp;srchtotal=64&amp;pvs=ps&amp;goback=%2Efps_chris+hannon_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CL%2CFG%2CTE%2CFA%2CSE%2CP%2CCS%2CF%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2">Chris Hannon</a>, and his thoughts on this year’s Seattle Casual Connect. </p>
<p>I thoroughly enjoyed game producer Matt Johnston of <a href="http://www.popcap.com/?cid=radio">Pop Cap Games</a> talk: <strong>Polish: the last 1% is the hardest.</strong>  The final 1%  is often the area that can be most overlooked.  But<strong> </strong>Matt’s main point was this: the game with the most polish is the game that will stand out most in a flooded market of competitors. Why? People like quality, even when they are not consciously aware of it. Like any well developed and polished product, many of its best attributes are in fact the ones that you DON’T have to notice. It makes you competitive.  I’ve condensed his rules of thumb and my takeaway from Matt&#8217;s discussion:</p>
<p><strong>Care about everything:  </strong>Even if you’re not a programmer on your project, care about what’s happening in your coworkers domains of expertise. Often, we all get too close to what we are making and a set of different eyes and opinions will always improve the end product.  PLAY YOUR OWN GAME. Sometimes months can go by between stages of development and a lot can change. It seems obvious but replay, re-evaluate.</p>
<p><strong>Iteration Iteration Iteration:  </strong>Given tight development cycles, this concept can be easy to want to ignore, but it is <em>the</em> key to bringing everything in your game up to the bar you set.  If you hit that bar, maybe you need to push it further. Basically, as the title says, repeat iterations of quality checks, refining details and stepping back to look at the big picture are how polish goes on: layer by layer.</p>
<p><strong>Make it (<em>polish</em>) part of the process:  </strong>If the team doesn’t subscribe to this idea of polish, or worse, the company culture doesn’t, then figure out how to implement it.  If you make everyone on your team responsible, give them the ownership of the quality standard, then the whole team signs off on there the bar is raised to.</p>
<p><strong>Allow for failure:  </strong>It has to be one of the oldest saying that never goes away for a reason. Failure is the only teacher of success. It’s no different here, apply what has failed with each iteration.</p>
<p><strong>Where’s the appeal?:  </strong>Develop the skills to now where the important points in the game that the customer will focus (UI, Help screen, Audio)…make those areas your prime focus until you can’t figure out how to refine them further. Audio for example, is an area that is largely ignored till the last moment in game development. And yet it makes up for a HUGE part of the experience if done well. George Lucas once said that sound was 75% of the experience of his films. </p>
<p> <strong>Know when to quit:  </strong>“It’s not a quitting point- it’s a <em>qualit</em>y point.  I thought this was a great way to keep everybody on the same page. Early research of games you like early one can help you set/raise the bar to where it needs to be, and keep the team consistent in its goal. Need more time to hit the mark? Justify it up the chain by telling the truth: a more polished game sells better.</p>
<p>A great example of being acutely aware of these points would be the original game <a href=" http://games.adultswim.com/polar-bear-payback-action-online-game.html "> Polar Bear Payback </a> Smashing Ideas released for Adult Swim.  The game is based on a concept by writer/director Jack Perez (of Mega-Shark vs. Giant Octopus fame) and boasts a display of  arcade action, is visually stunning, darkly humorous, and features rock solid game play that stands with some of the best Flash brawlers on the web.  What are your thoughts about the final 1%?  Share them here and thanks for reading my posts! </p>
<p>-Chris Hannon </p>
<p><img class="aligncenter size-medium wp-image-885" title="PolarBearPayback (2)" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/PolarBearPayback-2-300x222.jpg" alt="PolarBearPayback (2)" width="300" height="222" /></p>
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		<title>Learning From Mistakes</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/08/learning-from-mistakes/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/08/learning-from-mistakes/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 23:27:04 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=867</guid>
		<description><![CDATA[Today’s blog post is a follow up to last week’s post about Game Narrative.  Smashing Ideas Senior Designer, Chris Hannon, reports on his takeaway from Seattle&#8217;s Casual Connect. I learned a lot from Andy Moore of  Steambirds.  What was awesome about Andy’s talk was his thinking behind what Steambirds really is: a study in what [...]]]></description>
			<content:encoded><![CDATA[<p>Today’s blog post is a follow up to last week’s post about <a href="http://www.smashingideas.com/blog/">Game Narrative</a>.  Smashing Ideas Senior Designer, <a href="http://www.linkedin.com/profile?viewProfile=&amp;key=2738823&amp;authToken=_ZGA&amp;authType=NAME_SEARCH&amp;locale=en_US&amp;srchindex=1&amp;srchid=fb4afd1a-53ac-4677-ace7-1f2a2ca0a29f&amp;srchtotal=64&amp;pvs=ps&amp;goback=%2Efps_chris+hannon_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CL%2CFG%2CTE%2CFA%2CSE%2CP%2CCS%2CF%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2">Chris Hannon</a>, reports on his takeaway from <a href="http://seattle.casualconnect.org/content.html ">Seattle&#8217;s Casual Connect</a>.</p>
<p>I learned a lot from Andy Moore of  <a href="http://armorgames.com/play/5426/steambirds">Steambirds</a>.  What was awesome about Andy’s talk was his thinking behind what Steambirds really is: a study in what went wrong.  One of his very first forays into game making, <a href="http://fantasticcontraption.com/index.php ">Fantastic Contraption</a>, was a huge success, which elevated his interest in developing games, but left him without some of the necessary failures that forces game designers to critical thinking and understanding of what constitutes great game design.  The next few attempts however, quickly forced him to use all the tools he had to understand why they flopped in comparison to Fantastic Contraption.  This list as follows incorporates Moore’s basic lessons for building a successful game and are excellent reminders for all of us in this industry who want to build great games! </p>
<p><strong>Lack of character identification:  </strong>Put some time and develop a reason for your character&#8217;s motivation. Andy keeps his back story in Steambirds short and concise, but it provides key insight into your motivation as a player in this game.</p>
<p><strong>Lack of game direction:  </strong>Use narrative to give the game a story/objective arc.  Don’t let your game wander otherwise you have just created a programming exercise. Read: What is your context?</p>
<p><strong>Weak core mechanic:  </strong>Sometimes, in our effort to see how far we can push an idea, we forget to step back and ask ourselves “Is this really fun,” or perhaps more importantly “Would I spend a couple of bucks on this?”  Ensure the core mechanics are there. </p>
<p><strong>Not enough user testing: </strong>Test, testing and more testing.  It’s crucial to building a great game.</p>
<p>Some of these lessons might be obvious but it’s always good to be reminded about the obvious! </p>
<p>-Chris Hannon</p>
<p>Senior Designer, Smashing Ideas</p>
<p> <img class="aligncenter size-full wp-image-868" title="steamBirds" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/08/steamBirds.jpg" alt="steamBirds" width="300" height="200" /></p>
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		<title>Working Design for Kids</title>
		<link>http://www.smashingideas.com/blog/index.php/2010/07/working-design-for-kids/</link>
		<comments>http://www.smashingideas.com/blog/index.php/2010/07/working-design-for-kids/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 20:43:20 +0000</pubDate>
		<dc:creator>Carriep</dc:creator>
				<category><![CDATA[Brainstorms]]></category>
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		<guid isPermaLink="false">http://www.smashingideas.com/blog/?p=850</guid>
		<description><![CDATA[Yesterday&#8217;s news was full of stories about the new book from Jay Greene,  Design Is How It Works.  The title loosely refers to a 2003 New York Times interview with Steve Jobs.  When asked to discuss design, Jobs said, “…..it’s not just what it looks like and feels like.  Design is how it works.”  So we’re thinking about [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday&#8217;s news was full of stories about the new book from Jay Greene,  <a href="http://www.amazon.com/Design-How-Works-Smartest-Companies/dp/1591843227/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1280438105&amp;sr=1-1 ">Design Is How It Works</a>.  The title loosely refers to a 2003<a href=" http://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html"> New York Times</a> interview with Steve Jobs.  When asked to discuss design, Jobs said, <em>“…..it’s not just what it looks like and feels like.  Design is how it works.”  </em></p>
<p>So we’re thinking about this<em> </em>statement/idea a lot and how it applies to Smashing Ideas, the work we create for our clients and the youth market.  We agree.  Design IS how it works. </p>
<p>HOW the game works is often the biggest design principle, especially when it comes to building games for kids.  We illustrate a few things we’ve learned in designing games for the preschool set (ages 3-5) from <a href="http://www.linkedin.com/profile?viewProfile=&amp;key=2860671&amp;authToken=iGRT&amp;authType=NAME_SEARCH&amp;locale=en_US&amp;srchindex=1&amp;srchid=30049394-d356-4e51-be3d-a8c84b65d748&amp;srchtotal=1&amp;pvs=ps&amp;goback=%2Efps_jarrett+lanfear_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_CC%2CN%2CI%2CG%2CPC%2CED%2CL%2CFG%2CTE%2CFA%2CSE%2CP%2CCS%2CF%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2">Jarrett</a> our Senior Producer extraordinaire:     </p>
<ul>
<li><strong>Bold – Bright – Chunky:</strong> Design aesthetic for preschoolers (3-5) features lots of large, bright, colorful elements to engage and entertain.    </li>
<li><strong>Graphic Elements:</strong> In designing for preschoolers all elements need to be represented in graphics copy has to be limited and voice-overs used often.</li>
<li><strong>Green and Yellow:</strong> Use colors that preschoolers recognize – make the “play” button green; “next” or “skip” buttons yellow – an industry standard that often gets overlooked.</li>
<li><strong>Motion Graphics:</strong> Clever rollover effects and motion graphics keep the preschool audience engaged in the games.</li>
<li><strong>Limit small areas:</strong> “Hit” areas (e.g. buttons, fill-in coloring areas, pick-ups, etc.) should be generous and not require the child to click on small areas that make it hard for children to achieve their goals. </li>
</ul>
<p>The end result of these design principles creates a game that a preschooler has the opportunity to learn something new, gain confidence with words, letters or numbers, and most importantly have fun!  A few examples below from <a href="http://www.nickjr.com/kids-games/fres-music-video.html">Fresh Beats Band</a> and <a href="http://pbskids.org/superwhy/#game/paintbyletter">Super Why</a></p>
<p>How do you see design as it relates to this space?  Share your thoughts – we’d love to hear them! Oh and we’ve already added Greene’s book to our iPad bookshelf!</p>
<p> <img class="aligncenter size-medium wp-image-859" title="fbb" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/07/fbb-300x187.jpg" alt="fbb" width="300" height="187" /></p>
<p><img class="aligncenter size-medium wp-image-860" title="sw" src="http://www.smashingideas.com/blog/wp-content/uploads//2010/07/sw-300x186.jpg" alt="sw" width="300" height="186" /></p>
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