For the introduction of the Microsoft Zune HD, our high-energy and high-impact rich media units allowed tech enthusiasts to view all the features of the device as well as a 360 view of the sleek new design.
Featuring Mario floating through space, these rich media ad units highlighted an entire galaxy of videos. Rich media panels yielded an avereage of over 21 seconds of branding time.
This campaign led teens to Sprite's "Refreshing Wall" MSN portal where they could tag a virtual cityscape with their own creations. The ads invited teens to express themselves and the rollover states added some traffic-stopping interaction.
Ad Wrangling
We take our clients’ marketing goals and work closely with the media team to bring those goals to life in the digital world. We play nicely with offline agencies, and strive to make online an integral part of the integrated marketing objectives. From Flash banners, rich media, landing pages and eCRM to social networking, media planning, tracking & analysis, we work hard to push the limits of online to go beyond the click.
